YOU ARE KETCHUP

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YOU ARE KETCHUP
BACKBEAT PRESS/GLOBE PEQUOT 2022

Music artists, as perceived by the music industry, are akin to a condiment—to be easily replicated, sold in high volume, and enjoyed by the masses. The message is blunt, honest, and necessary. Implicit in it is the reality of an ever-changing music landscape that requires the artists to adapt, and with integrity, lest they become forgotten. It's this essential idea that the Grammy-nominated artist and creative consultant Kokayi shares in You Are Ketchup.

With a harmonious blend of narrative and advice, DC native Kokayi walks readers through the golden age of hip hop to the current day, dispensing hard-earned lessons and illuminations from decades of producing and performing music. Kokayi is a teacher inasmuch as he is a musician and now writes for emerging artists yet to achieve success and veteran artists who might have once had it but are not out. Using stories from life and career as a vehicle, Kokayi covers a range of topics, including art as a commodity and advice about defining your artistic community, knowing when your art is ready to level up, finding a formula that works, distinguishing your art from others, and more.

In a music world where an artist's career can too easily become a tale of the past, You Are Ketchup arrives as essential reading for the multitude of creatives hungry for the wisdom and knowledge of a successful insider.

for more info visit www.youareketchup.com